Sparky: New Official Firefox Alexa Rank Toolbar
Trying to improve your Alexa Rank can be important if you are a site owner, as some advertisers use Alexa Ranks to decide where to spend their advertising dollars. Alexa calculates ranks based on monitoring where users who have its toolbar installed go on the internet, so one way that you can improve your rank is to encourage your readers to install the Alexa toolbar, in order to boost your rank.
However, until recently the Alexa toolbar was only available for Internet Explorer, which meant that if your readers are using Firefox, you wouldn’t get credited with that traffic.
Luckily, Alexa have finally launched an official toolbar for Firefox called Sparky. If you are serious about improving your Alexa Rank then you should not only install the new Sparky toolbar yourself on all the PCs you can, but also encourage your friends and readers to also do so.
More: Alexa Firefox Toolbar
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Comment by mark on 30 July 2007:
I agree, out Alexa rank is a source of pride. And not only that, since the toolbar was installed on our site our traffic rank (ClutterMe.com) went up by at least a million users. Just goes to show how much you cannot exclude the firefox user count.