Despite the site traffic for One Tip A Day continuing to grow, my poor old Alexa Rank is actually going up not down! This isn’t good as a lot of advertisers use Alexa Ranks to decide where to spend their marketing dollars, so improving an Alexa Rank can be important.

I think I’m suffering because Alexa calculates Alexa Ranks based on the data it gets back from users who have installed the Alexa Toolbar for Internet Explorer, so if those users don’t visit your site your Alexa Rank won’t improve.

So, following Connected Internet’s advice I’m implementing a few steps to try and improve my Alexa Rank. If you want to improve your Alexa Rank at the same time as helping your friends and me as well, then please implement Step 1 and 3:

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step
2. Add an Alexa rank widget on your website
3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers
4. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.onetipaday.com. Replace onetipaday.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help

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