Simple Way To Improve Search Engine Listings

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One of the rules I’m trying to stick to on this site is to only feature tips that are simple and quick to implement. Today’s tip is no different and is an important one for anyone who runs their own personal blog or any other site.

Most blog and site templates (including this one until I fixed it) place the hyperlink to the permalink for the article in the articles homepage. However, this causes problems for certain search engines including Google, when they crawl their site. This was confirmed in the excerpt below from an email from Google:

In order for Google News to include articles, each article must hyperlink to a page dedicated solely to that article, as your site does. Yet, when the headline on this page is an active link, we often have difficulty crawling…Making these headlines regular text, not links, will increase the likelihood that our crawler will index all of your your articles.

This will come as shocking news to most bloggers. Luckily, as promised, there is a simple solution. Instead of adding an active link to your titles then just place a small icon with the permalink next to the article title. I’ve just done this on my homepage and I’m fixing my other templates as we speak.

Now as search engines crawl my site they’ll be able to locate easily my permalinks to my full articles, which will now get fully indexed and available on search engines. I can’t wait for the extra traffic!

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